Designed to Make Athletes Better

Create engaging cross-platform fitness experiences for web,
mobile, and wearable devices.

Our platform powers thousands of partners and developers, along with our full suite of Under Armour applications: Under Armour Record, MapMyFitness, MapMyRun, MapMyRide, MapMyWalk, and MapMyHike.

Our mission to help make all athletes better through passion, design and innovation keeps us true to delivering a platform that is:

  • turn-key and state-of-the-art
  • optimized for insights over information
  • driven by social experiences
  • and inspires athletic performance

For wearables, our lightweight SDK encapsulates key algorithms that help you deliver the same authentic performance as in mobile or web. At this time, we are working with select partners to bring our wearable SDK to devices. If you would like to be one of them, please contact us.

On Web, we follow a RESTful approach to designing our APIs. Requests and responses use JSON in a familiar REST style. Clients use standard HTTP methods – POST, GET, PUT, DELETE, to update resources. You can get a quick overview of our APIs before you get started.